Note: respecting our client's wish this case study refrains from using the brand name.
Our strategy for this women’s fashion brand is a study in creating an experience, not just for the impulse buyer, but also for the customer who needs more time, more information, or more brand affinity. Using organic content throughout the sales funnel, we created touchpoints for an engaging customer journey—from completely cold prospects to brand loyalists.
In a mere 3 months, we exploded their Facebook ad revenue by an astronomical 563%. And since implementing this strategy we’ve consistently averaged a ROAS of 4.94x for their brand, with some campaigns returning as high as 16.63x.
When this trendy, hip-hop fashion boutique came to Divo, they were averaging around £23k in sales. They were looking for a partner to help grow their online sales and take their Facebook advertising game to the next level.
In their first month with us, we saw immediate revenue growth. But daily fluctuations made it hard to confidently increase spend in order to scale. We needed to find a way to create consistent, stable results so we could scale effectively.
We used historic page data from past posts to create an ad with curiosity-based copy merely to elicit video views. Ad engagement numbers were massive, and they experienced their biggest sales day ever. This one video ad was the catalyst for our game-changing strategy.
Through continued testing, we learned that this type of authentic content resonated with their audience. There was a direct correlation between engagement on a social media post, and how it performed as an ad. And the more natural and real the video is, the higher the performance.
We structured a multi-touch funnel geared at keeping prospects engaged with the brand. In 3 short months, we were able to scale their business from £23k in monthly Facebook ad revenue to over £129k. With their growth mindset and our on-going partnership, we continue to crush their monthly revenue goals and are closing in on 7-figure months very quickly.
How we did it
Facebook & Instagram Advertising partnered with Email Automation
Created a multi-touch, customer journey-focused funnel
Increased client's cold-audience traffic
Used social media posts with high engagement as a base to build on
Implemented a systematic testing approach to identify high performing touchpoints
Created Ad Set groupings with creatives targeted for specific customer profiles
Used a "micro-targeting" strategy for MOFU ads
Grouped ads with accumulated social proof in BOFU ads